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What’s fashion icon Hina Khan’s secret for a sharper, brighter and clearer vision

What’s fashion icon Hina Khan’s secret for a sharper, brighter and clearer vision

~Takes #Acuvue1DayChallenge, you can too and get a free eye test, experience ACUVUE® Contact Lenses free for a day and get assured goodies

Mumbai, January 9, 2020: Hina Khan who shot to fame with her debut TV show, 'Yeh Rishta Kya Kehlata Hai' and made her debut at the Cannes International Film Festival 2019, leads by example in spreading awareness for eye health through #Acuvue1DayChallenge amongst the millennials.

The #Acuvue1DayChallenge launched by Johnson & Johnson Vision, a division of Johnson & Johnson Private Limited, encourages youth to take eye test at ACUVUE® partner stores and experience ACUVUE® OASYS® 1-Day Contact lenses – and the best news is that it is for free. This experience is available at select few stores for a sharper, brighter and clearer vision.

The actress believes it's important to have a clear vision to give your best. Not only in personal life but professionally as well, having a clear vision aids in a seamless path to success. And she surely is an inspiration for many owing to the successful career she has.

Talking about the campaign, she adds, "Eye health is really important, and we often ignore it. But I must tell you, it's important to get proper eye tests done regularly. It's so much more than a clear vision, it gives you the confidence to achieve what you want and have an uninterrupted journey towards your goals. I urge everyone to take the #Acuvue1DayChallenge and share their experiences with us."

The challenge aims to encourage Indian youth to take a step towards better eye health. Through this initiative, ACUVUE® wishes to let people have freedom to experience life with no compromises. The #Acuvue1DayChallenge is being conducted in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, and Chennai across 75 ACUVUE® partner stores.

The challenge commences from 9th January 2020 onwards, where participants can take a free eye test along with a chance to experience ACUVUE® Contact Lenses free for a day and get assured goodies from the brand. What’s more, by participating in the challenge, a few lucky winners from each town also get an opportunity to feature in a music video [1]

About ACUVUE®:

For over twenty years, ACUVUE® Brand has been dedicated to bringing the benefits of vision care to people around the globe.

Ever since ACUVUE® Brand transformed vision correction in 1988 with the world’s first soft disposable contact lenses, they have passionately pursued new technologies and the highest quality standards.

Today, millions of people enjoy new levels of vision, comfort, freedom and performance, with their patented, advanced comfort technologies such LACREON®, HYDRACLEAR®, HYDRACLEAR® PLUS, HYDRACLEAR® 1, HydraLuxe™, and HydraMaxTM. For people with astigmatism who haven’t been able to wear contact lenses comfortably, there’s their innovative Eyelid STABILIZED™Lens Design.

And the brand’s quest to help people see better is still going strong, with new ideas, new science and new technologies coming soon.

About Johnson & Johnson:

Caring for the world, one person at a time, inspires and unites the people of Johnson & Johnson. We embrace innovation—bringing ideas, products and services to life to advance the health and well-being of people around the world.

Our over 125,000 employees in 60 countries are united in a common mission: to help people everywhere live longer, healthier, happier lives.

* Euromonitor International; Eyewear 2019 edition; value sales at rsp, all retail channels, 2017 data; " ACUVUE® family of brands" represents aggregated sales of following brands at GBN level: 1-Day ACUVUE, ACUVUE OASYS, ACUVUE ADVANCE, ACUVUE, and ACUVUE 2

^Music video scheme is not valid/applicable in the state of Tamil Nadu.


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