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Global Diabetes Forum to attempt a Guinness World Record for World's Biggest Diabetes Awareness Event in Mumbai in January 2020

lobal Diabetes Forum to attempt a Guinness World Record for World's Biggest Diabetes Awareness Event in Mumbai in January 2020

Consider the following facts: By 2030 nearly 98-100 million people in India may have type 2 diabetes according to a study published in the 'Lancet Diabetes & Endocrinology' journal. Further the amount of insulin needed to effectively treat type 2 diabetes will rise by more than 20 per cent worldwide over the next 12 years with a severe shortfall expected in India and other third world countries, unless drastic measures are taken to ramp up production.
Mumbai is the diabetes capital of India and India is fast overtaking China to become the Diabetes Capital of the World. In addition, Insulin will be beyond the reach of around half of the 79 million adults with type 2 diabetes who will need it in 2030, claim researchers from Stanford University in the US.

According to Mumbai-based Diabetologist Dr Pranav Kabra, diabetes is not just a killer disease but a silent killer. While other fatal diseases including AIDS got the world sitting up and taking notice, diabetes is working silently among the masses, working its way into every other household, thanks to stress, pollution, junk and fast food, smoking, alcohol consumption and other lifestyle issues  lack of exercise, sedentary lifestyle, etc.

Type 2 diabetes was once an adult-onset diabetes since it was almost unheard of in children. However, with rising rates of child obesity, it has become more common in youth, especially among certain ethnic and regional groups, opines Dr Kabra.

In order to spread awareness about this silent killer disease, the Global Diabetes Forum (GDF) has organised a month-long massive diabetes exercise all over Mumbai. Dr Pranav Kabra who heads the GDF says that the event will reach out to around 30 to 35 lakh individuals in Mumbai. More than 500 doctors across the length and breadth of Mumbai will be involved in the awareness campaign which will also include an awareness poster campaign in 100 colleges in Mumbai.

With a target of 500 doctors, one lakh random checkups or tests in the entire extended Mumbai Metropolitan region, 100 colleges involved, about 150 Pharma companies and more the GDF is vying to create a new World Record for the Biggest Diabetes Awareness Event in the World.

This will include the FREE distribution of a handbook titled Living with Diabetes to around 30 lakh residents of Mumbai, a Walk / Run for Diabetes event in the Western Suburbs and other field activity. The handbook will feature crucial information on diabetes care, prevention, medication and other vital information. The Walk / Run for Diabetes will include about 2500 participants with more than 50 celebrities from the film and sports fraternity. Doctors, lawyers, politicians, college students, housewives will all join in the Walk / Run for Diabetes, which is an awareness exercise from Andheri to Borivali in the western suburbs of Mumbai.

In addition to the above, there will be a massive digital and online exercise on social media platforms like, Facebook, Twitter, WhatsApp and Twitter to reach out to every resident of the Mumbai Metropolitan Region including Ambernath, Dombivali, Vasai-Virar and the entire Thane district.

The GDF is including the Maharashtra government, the Railways and the Mumbai Metro in the project. We are talking to all of them and are sure they will come on board, Dr Kabra said.

Notes about Diabetes (from the International Diabetes Foundation)

Over 425 million people are currently living with diabetes. Most of these cases are type 2 diabetes, which is largely preventable through regular physical activity, a healthy and balanced diet, and the promotion of healthy living environments. Families have a key role to play in addressing the modifiable risk factors for type 2 diabetes and must be provided with the education, resources and environments to live a healthy lifestyle.

1 in 2 people currently living with diabetes is diagnosed. Most cases are type 2 diabetes. Early diagnosis and treatment are key to prevent the complications of diabetes and achieve healthy outcomes. All families are potentially affected by diabetes and so awareness of the signs, symptoms and risk factors for all types of diabetes are vital to help detect it early.

Diabetes can be expensive for the individual and family. In many countries, the cost of insulin injection and daily monitoring alone can consume half of a family’s average disposable income, and regular and affordable access to essential diabetes medicines are out of reach for too many. Improving access to affordable diabetes medicines and care is therefore urgent to avoid increased costs for the individual and family, which impact on health outcomes.

Less than 1 in 4 family members have access to diabetes education programmes. Family support in diabetes care has been shown to have a substantial effect in improving health outcomes for people with diabetes. It is therefore important that ongoing diabetes self-management education and support be accessible to all people with diabetes and their families to reduce the emotional impact of the disease that can result in a negative quality of life.

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