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Thrilling Rides, Glittering Fireworks Display and Bollywood Music –served as a classic recipe for New Year event success

Mumbai, 3 January, 2020: As the clock struck 12 on 31st December 2019; Imagicaa, India’s largest themed entertainment destination welcomed the new decade and start of 2020 with DJ Notorious spearheading the dance and music celebration wave amidst a luminous fireworks and confetti blast extravaganza showcase that illuminated the beautiful night sky.

With rides open from 10 am till midnight and an eclectic food and beverage spread to complement, guests revelled in the festivities all through the day. The power-packed entertainment dosed evening was hosted by Taarak Mehta Ka Oolta Chashma fame and renowned anchor, Pritee Kathpal who engaged the crowd with her spontaneity, liveliness and exciting games. DJ Prateek kick-started the event belting out popular music numbers followed by live dance and acrobatic performances.

One of the main highlight remained the ever spectacular Grand Imagicaa Night Parade that injected the atmosphere with even more energy and vibrancy as Imagicaa’s friendly mascots waved, danced and got the crowd grooving.

The magical night culminated in welcoming the beginning of 2020 with the musically talented, DJ Notorious taking over and leading the NYE countdown with high octane Bollywood remix numbers, vigorous festive fervour and gusto. DJ Notorious’ playlist included his original remixed numbers like Aankh Maare, Zingaat, Ishq Tera Tadpaave that ensured the 10,000+ guest’s swayed musically as their energy skyrocketed as the music tempo rose.

Delighted at the turnout, DJ Notorious exulted, “So the new year event at Imagicaa was by far the biggest Bollywood new year event in India. The immense energy and enthusiasm of the 10000 plus crowd dancing away till the very end is what made me extremely happy. Everything from the production, set up, hospitality, crowd management etc. was top notch. The response & participation of the crowd was unbelievable. The best part was the countdown and when the clock struck midnight the euphoria among the audience bringing in 2020. Overall one of the best gigs of my life!!!

“Events are an extension of our strategy to offer a wholesome entertainment led experience to our guests on special occasions and stepping into a new decade is definitely, one of them. We were already confident about the expected guest count as the pre-booking trend was trending higher than last year, especially the last 5 days as we inched closer to 31st December. Extremely overjoyed with the astounding 10,000+ turn-out. It connotes positive guest sentiments and their belief that Imagicaa delivers the best entertainment, all year round. In addition, it also stands as proof of all the hard-work, efforts and excellence in customer service in making the event successful”, said Raveendra Singh, Head of Marketing, Sales and Strategy, Adlabs Entertainment Ltd. 

Ecstatic about the event success, Tabish.F.Khan, General Manager-Marketing, Adlabs Entertainment Ltd. too added “At Imagicaa, we focus on giving our patrons an unforgettable experience of New Year’ Bash. Every year, we have enhanced our guest experiences and as a result seen year-on-year growth in footfall. This year DJ Notorious made more than 10000 people dance to his tunes while anchor Pritee Kathpal kept the energy flowing as the party lasted late into the night, setting a new industry benchmark.”

12 degrees temperature, unplugged music and bonfire provided much needed flavour for guests who chose an after- party, Imagicaa camping experience that continued till the wee hours of the morning, overlooking the gorgeous Sahaydri valleys.

About Imagicaa

Located between Pune and Mumbai, Imagicaa India’s ‘Biggest Amazement Park’ offering a gamut of interesting and unique entertainment experiences under one roof through its international standard Theme Park, a Mykonos-themed Water Park and the largest Snow Park that India has ever seen. Connected to the park is Novotel Imagicaa, a hotel that offers customized stay packages, acting as a basecamp for gusts to relax and unwind. Imagicaa is the perfect hangout for school picnic, corporate visits and the ideal magical venue for theme weddings, photo-shoots and memorable celebrations. With Imagicaa, Adlabs Entertainment Ltd. has created a un-paralled all-weather entertainment destination that provides a compelling experience for every family at every step.


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