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Times OOH helps Godrej Interio set up Experience Zone at Mumbai Airport


Mumbai, December 10 2019: India’s largest outdoor Advertising agency, Times OOH has helped Godrej Interio in setting up a first-of-its-kind experience centre in the garb of a retail space, at Terminal 2 of the Chhatrapati Shivaji Maharaj International Airport in Mumbai.

As per research commissioned by Times OOH, the average dwell time at Terminal 2 is 115 minutes, out of which approximately 10 dedicated minutes are spent at experiential centres. THis lucrative business opportunity enabled Godrej Interio to set up experiential centres that offer superior comfort for passengers to experience their products while also offer larger spaces for better display.

Dhanraj Israni, Product head - Airports at Times OOH said, “The Godrej Interio campaign at Mumbai Airport’s T2 Terminal was unique in the way it enabled flyers to experience the brand’s products vis-a-vis a targeted communication, This impactful branding exercise would have a long-lasting positive association in the minds of the passengers. After this runaway success, we are looking forward to using our recently installed modular plug-and-play kiosks to shorten the turnaround time for promotional events at the airport for future endeavours.”

Mumbai International Airport is among the busiest in the world, recording a footfall of over 50 Million Passengers in the last financial year, with the festive season leading to higher footfalls. Given a passenger at Mumbai Airport indulges in shopping twice a month on average, and 97% passengers belong to the elite NCCS A category. Times OOH’s impactful dynamic ad presence along with high visibility was able to deliver significant brand recall and unparalleled value to Godrej Interio.

About Times OOH

Established in 2005, Times OOH has emerged as the undisputed leader in the Indian outdoor Advertising industry. Its success stems from the ability to provide a national network of comprehensive and customised OOH solutions to advertisers, giving them the flexibility to target mass as well as niche segments. It has brought to life OOH advertising’s inherent benefits of freshness, freedom and scale through innovative display and engagement options and then gone a step further by offering flexibility and pin-pointed targeting solutions with its digital network. it also owns exclusive advertising rights at properties like the Airports, Metro rail, Bus shelters and other street furniture, across Delhi, Mumbai, Bengaluru, Indore, Trichy, Coimbatore and Mauritius!

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