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Bajaj Electricals’ Eighth edition of Pinkathon Mumbai to be held on 15th December 2019




Bajaj Electricals’ Eighth edition of Pinkathon Mumbai to be held on 15th December 2019



Pinkathon 2019 led by Milind Soman is scheduled on 15th December on MMRDA Ground, Next to BKC One Building, BKC, Mumbai

Mumbai, November 27, 2019: Bajaj Electricals Ltd., a globally renowned and India’s leading consumer durable and lighting company is the ‘Title Sponsors’ of Pinkathon for the second consecutive year after being the inspiring partners for last 4 years. The eighth edition of Mumbai Pinkathon was launched on Tuesday, November 26, 2019 at Grand Hyatt, Vakola, Mumbai wherein it witnessed gatherings from fitness enthusiasts and cause supporters along with the founder of Pinkathon, Milind Soman.



After the success of all the city runs scheduled for 2019, the multicity run in Mumbai is expected to witness a huge participation from women across the city celebrating the passion and the cause of the run. With Bajaj Electricals’ aim of encouraging women to run for self and achieve a healthier lifestyle, the brand consciously aimed at bringing quality in women’s lives.



Present at the conference were eminent dignitaries like Ms. Nina Elavia Jaipuria from Viacom18, Dr Isha Theba from Apollo Foundation along with four mascots – Dhvani Jigar Shah, a baby wearing mother for Volini 10 km run category, Dipti Gandhi, a visually impaired runner for the 21 kms run, Kusum Jagalpure, 90 years of age for VWash Plus 3 km race category and Star-wife Tahira Kashyap, a breast cancer Conqueror for 5 km. 



The event also witnessed Bajaj Electricals’ strong association with Pinkathon for the last 4 years as aspiring partners and since last two years as title sponsors with the aim to encourage and promote fitness & health among women. The company focuses on promoting health and fitness across its core target audience with a wide range of offerings in consumer durables segment which enables women to choose a healthy lifestyle. It also encourages a meaningful participation of women in all aspects of life.



The brand cordially invited all the women of the city to participate in the run as it reaches its last leap of the year to mark a successful and inspiring year.



Expressing delight over the partnership, Mr. Anuj Poddar, Executive Director, Bajaj Electricals Ltd. said, "Bajaj Electricals has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one's own health and well-being. While our association with Pinkathon transcends the basic role of title sponsor, rather it gives us the opportunity to be the harbinger of change. It gives us an opportunity to effect change and act as a catalyst in empowering women, to embrace; who they are both internally and externally.”



About Bajaj Electricals Ltd:



Bajaj Electricals Limited, a trusted Indian company is a part of conglomerate “Bajaj Group”. A globally renowned company, Bajaj Electricals is one of India’s Leading Consumer Products and EPC companies. Its business comprises: Consumer Products (Appliances, Fans, Lighting) and EPC (Illumination, Transmission Line Towers and Power Distribution). The company has 20 branch offices, 2,00,000+ retail outlets and over 500 consumer care centres, spread in different parts of India besides being supported by a chain of Dealers and Distributors across the country.

About Pinkathon:



The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much-needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running. All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women's Cancer Initiative in its fight against breast cancer. The official website for Bajaj Electricals Pinkathon Mumbai 2019 is www.pinkathon.in/mumbai through which participants can register online. Twitter Handle: @pinkathon10k

Pinkathon has won several national and international awards such as WOW Awards for Best Festival of the Year & Best Sports Event of the Year and EEMAX Global for Best Public Event of the Year for ticketed and non-ticketed category.

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