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This Children's Day, Nickelodeon embraces the innocence of kids through their campaign - #Khulkebolo

This Children's Day, Nickelodeon embraces the innocence of kids through their campaign - #Khulkebolo

~Nicktoons ask Mumbaikars to be #Khulkebolo just like kids with a fun street play at the iconic Churchgate terminus

~Event curated by Nickelodeon India in partnership with Western Railways and Theatrewaalas~

Mumbai, November 13, 2019: It wasn’t a usual day for commuters at Churchgate terminus. The Mumbaikars saw Nickelodeon, India’s leading kids’ entertainment franchise with theatre group – Theatrewaalas and Western Railways come together and perform nukkad naatak for their campaign – #Khulkebolo. The play focussed on embracing the unfiltered innocence of a child was led by Nicktoons Shiva and Rudra.

The campaign – #Khulkebolo aims to embrace how children are untouched by the layers of social awareness and self-consciousness that burden youths and parents. The activity saw Nicktoons Shiva and Rudra along with theatre artists of the group Theatrewaalas perform a 12-min act for the commuters at Churchgate terminus. A small part of the act also threw light on spreading awareness on the unsafe practices adopted by passengers such as trespassing, crossing the railway lines, to name a few.

Speaking on the campaign, Ravinder Bhakar, CPRO of Western Railways said, “Nickelodeon’s campaign #Khulkebolo focusses on inspiring not just kids but adults to not let any societal burden affect the child within themselves. As we grow up, we often forget what it’s like to think and express like a child. This play helped all of us reminisce our times as a child. We are happy to have provided them a platform for the performance.”

Rohit Tiwari, the founder of Theatrewaalas commented on the association, “I am so delighted to have been approached for this campaign. The play enacts the innocent observations of a child and how they often blurt out things that they are advised not to due to their incorruptibility. As we are the keepers of our child’s innocence, the play encourages parents and youths to celebrate the child within.”

As part of the campaign, Nickelodeon, India’s leading franchise that has kids at the core for all its initiatives launched an all new film celebrating the sheer unfiltered innocence of children.  The film calls for everyone to #Khulkebolo just like kids.

About Nickelodeon
Nickelodeon has established itself as a thought leader in the kid’s category by being the No 1 franchise on reach and engagement. The franchise today has the largest original content library in the country with over 500+ hours of content and over 200 hours being added every year.  The franchise also boasts of many firsts including the only awards show in the category that empowers kids by making their choice count – The Nickelodeon Kids Choice Awards. The franchise is hence focused on building the kids entertainment ecosystem in the country.


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