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Soutache collection at Lakme Fashion Week

Soutache collection at Lakme Fashion Week

ETHEREAL CHIC IN SMOKY FLORALS - AUTUMN/WINTER 2019/20



Mumbai, August 24th, 2019: Gaurika Sharma, the visionary founder of Soutache brings forth her new couture collection for Autumn/Winter 2019/2020. The collection, Ethereal Chic In Smoky Florals dramatically portrays the charm of Dutch flower painters of the 17th century in its smoky prints, styles and embellishments. The vibrant floral prints are the backbone of the collection that stormed the runway today at Lakme Fashion Week. It was a magical tapestry of sustainable glamour and understated luxury.



ABOUT THE COLLECTION

Vintage prints and hand embroidery have been a signature style of the brand. For its current assortment Gaurika has chosen to play with floral patterns that are derived from Dutch floral artworks to create an illusory effect of smoky mixed blooms. The floral designs have been adapted on vintage structured jackets with flowing pleated skirts and hand embroidered embellishments. The designer takes inspiration for her cuts from the early twentieth century; while her creations strongly break clich├ęs and emote liberation, it retains a quotient of feminity that rules the line. For a balmy sit down lunch with friends on a winter noon, or for leisurely fireside lounging on chilly evenings with a glass of wine, Soutache’s collection is perfect for the coming festive season. Fluid styles and flattering silhouttes flaunting smooth vintage florals and stripes on gentle textures of shimmer silk, wool, linen and cashmere take winter fashion a notch higher. The line-up consisting of long dresses, skirts, jackets, shift dresses, smocks, sarees, wraps and capes to suit every occasion, is pure luxury.



ABOUT THE BRAND

Soutache has made its mark over the years within the country and overseas owing to the versatility of its styles and sustainable fabrics. While the styles romance Indian traditional attire they eloquently flirt with western styles too. Soutache is a marriage between the soft and fluid with the bold and edgy. The combination of colours, designs, cuts and detailing translate into just one language - feminism with liberation. Gaurika’s launch of sarees with coordinated blouses and accessories in 2018 were the talk of the town for all the right reasons. Her collection was all about elegance and comfort making a statement. For her dreamy fashionable sarees, Gaurika put together the finest Indian muslin and linen for summer and wool and silk blends for winter. Her artful use of embroidery, floral and gingham prints for spring/summer have become  the rage with fashionistas all over the country.  Gaurika Sharma's vast knowledge and exposure to fashion over the last two decades, has created a unique understanding of fashion trends that present winning collections year after year. While her creations are the epitome of luxury, they are universal in appeal for aspiring fashionistas. 



ABOUT THE DESIGNER

Gaurika Sharma, is a successful designer who began her journey primarily as an exporter. She set up her own company – Nalini Originals in 1996 and exported cotton hand printed scarves to stores all over Europe and the USA. She then moved on to exporting woven handloom cotton and woolen shawls. Her sustained exposure to global fashion trends has given her an edge in designing for international fashion markets. In 2015 Gaurika, entered  the domestic luxury clothing market and launched a line of pure cashmere wraps, knitted cardigans and cloaks. Her major success in designing a classy winter luxury collection encouraged her to add silk and linen luxury lounge wear to the collection – Soutache had arrived. The brand has earned a name for high fashion apparel at affordable prices in high end exhibitions across all metros in India as well as in Dubai. Currently her collection is available in multi designer stores such as Ogaan, Ensemble and Good Earth. The USP of her designs is classic and timeless fashion. The use of the softest fabrics with hand embroidery and detailing are evocative of a bygone era. The fashionable cuts with vintage details appeal to women of all ages. The designs and colour palette combine the best of east and west bringing out the inherent femininity and grace of the modern Indian woman.

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