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LOS ANGELES TOURISM APPOINTS FIRST-EVER REGIONAL DIRECTOR FOR INDIA MARKET

LOS ANGELES TOURISM APPOINTS FIRST-EVER REGIONAL DIRECTOR FOR

INDIA MARKET

Mumbai, 19th August 2019: Los Angeles Tourism & Convention Board (Los Angeles Tourism) is deepening
its foothold in the India Market with the appointment of Ms. Seema Kadam as it’s first-ever Regional

Director, India. In 2018, Los Angeles welcomed 130,000 visitors from India, an increase of 5.1% year-
over-year making India the 3rd highest year-over-year international growth market for Los Angeles.

In her role, Kadam will develop and support air service for Los Angeles International Airport (LAX);
spearhead strategic travel trade engagement including the implementation of a robust training program,
using the L.A. Insider Program; and attend key industry trade shows in the region.
“We established a travel trade presence in India several years ago through Sartha Marketing, who
introduced Los Angeles to the industry. The time is now right to deepen our engagement. India holds
such vast potential for Los Angeles and appointing a full-time, regional director to oversee all of our
tourism activity is a natural evolution of our commitment to the market,” stated Kathryn Smits, Vice

President, Tourism for Los Angeles Tourism. “Seema’s most recent experience with DMOs has her well-
positioned to be successful in this new role.”

On her newly appointed role, Kadam stated, “I am thrilled to have the opportunity to work with the
travel fraternity in India, to showcase the diversity and depth of experiences that destination Los Angeles
has to offer. With over 25 years in the Indian travel industry, I anticipate that this new role is most likely
going to be the most exciting and challenging chapter yet. I am eagerly looking forward to utilizing my
knowledge and experience to contribute to the destination’s business goals. It is an honor to be
representing a destination like Los Angeles that promotes values like cultural diversity and inclusivity
which connect strongly with me personally.”
Kadam, who graduated from Mumbai University, also holds diplomas in Standard and Advanced Travel
Management. Over the course of her career, she has worked with leading Indian travel players like
Thomas Cook India, Kuoni Travels India, Finnair Plc, Switzerland Tourism and Tourism Fiji.
In addition to her exceptional pan-India travel network created over the years, Seema is also skilled at
establishing and implementing strategies that are business driven and result-oriented. With her strong
product knowledge and business development strengths, she is aptly empowered to navigate any micro
or macro challenges during her tenure.
ABOUT LOS ANGELES TOURISM & CONVENTION BOARD
Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the official non-profit destination marketing
and sales organization for the City of Los Angeles. Through its brand marketing and sales efforts in 15 international
markets, Los Angeles Tourism works to inspire travelers to choose Los Angeles for a vacation, meeting or
convention and, in turn, advance the city’s economic prosperity. Los Angeles Tourism is the ultimate resource for
where to stay, play, shop and meet throughout the L.A. area, from Hollywood and Downtown to the Valley,
Westside and Beach Cities. For more information, visit discoverlosangeles.com/corporate.

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