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RED FM’s new campaign ‘Sar Jhuka Sakte Nahi’ urges listeners to be phone free this Independence Day

RED FM’s new campaign ‘Sar Jhuka Sakte Nahi’ urges listeners to be phone free this Independence Day

Bangalore, 14 August 2019:  93.5 RED FM, one of the largest and most awarded private radio networks in India has launched a new campaign ‘Sar Jhuka Sakte Nahi’ to encourage its listeners to spend less time on their phones and more time with their loved ones. Mobile phones were supposed to be a mode of communication but today, phones have become an integral part of everyone’s life and it is becoming more and more difficult to let go of these personal devices. With their initiative ‘Sar Jhuka Sakte Nahi’ RED FM is inviting its listeners to take a pledge on 15th August to keep their phones aside for one day and spend time with the people who matter the most.

Individuals are often not aware of the frequency and extent of their mobile phone use which keeps them distracted from the real world. RED FM’s ‘Sar Jhuka Sakte Nahi’ requests everyone to celebrate this Independence Day in the truest sense by keeping yourself free from your mobile phones and spend quality time with your loved ones.

Encouraging the listeners to take the pledge on Independence Day, Mr. B Surendar, Chief Operating Officer, RED FM network said, “As we all know, excess of anything is never that good. The wide spread addiction to one’s own mobile phone sounds like a light and trivial issue at the outset but this habit inadvertently seems to affect one’s relationships and health adversely. So, we at Red FM had decided to do something about it this Independence Day with the ‘Sar Jhuka Sakte Nahi’ campaign wherein we are asking people to set aside their phone on 15th August, taste real freedom and invest the time thus saved on their loved ones. While we recognise the fact that mobile phones have sort of become an integral part of our lives these days, the idea is to alert people to introspect and voluntarily curb any excess or unwarranted usage of this wonderful device. Going by the enthusiastic feedback we are getting so far from radio listeners for this highly interactive campaign, I think we have touched upon a top of the mind issue for them.”

In the recent past, usage of mobile phones has increased excessively, but many people have also started complaining about different health and personal issues which is caused due to the addictive nature of smartphones. A survey by Delhi’s top government hospital found that the youth are unknowingly getting trapped in behavioral addiction on smart phones and found out that 56% of the participants of the survey had at least one mobile phone behavioral addiction such as gaming, internet use or social media. Many have also claimed that they have agreed to take professional help to get rid of their mobile addiction. Lives have started revolving around mobile phones, to such an extent that there is an uncontrollable urge to look at the phone every two minutes irrespective the need. Families that spent time together now only talk to each other on messaging groups and people are so hooked to their phones that they are unaware of the surroundings. 

Researchers have found that high mobile phone use was associated with stress and sleep disturbances for women, whereas for men it led to sleep disturbances and symptoms of depression. Overall, excessive cell phone use can be a risk factor for mental health issues in young adults and this Independence Day, RED FM urges its listeners to be phone-free.

About 93.5 RED FM:

We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are RED FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at RED FM we always speak up for the right, for the people. Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently; we don’t follow the herd and its testament to the fact that RED FM boasts of over 427 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.


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