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OPPO makes Gurugram Rapid Metro glow in the dark with “#BrightSideOfNight” campaign

OPPO makes Gurugram Rapid Metro glow in the dark with “#BrightSideOfNight” campaign



23rd October 2019, New Delhi – OPPO India, a global smartphone brand, today launched a unique “#BrightSideOfNight” campaign for the ongoing festive season. As part of the campaign, OPPO has placed an innovative reflective external wrapping on the Gurugram Rapid Metro with “See The Bright Side of Night” text branding that glows in the dark. Additionally, some routes of the Delhi Metro and Mumbai Metro will also be a part of the campaign with a standard external wrap. 



The campaign highlights Reno2’s revolutionary feature of Ultra Dark Mode on its 48MP quad-camera that allows users to capture night shots with stunning clarity. OPPO has always focused on leveraging its resources and energies to create unforgettable consumer experiences, especially for the youth. This campaign with the Metro helps connect with young commuters which are a core target audience for OPPO India.



As a part of the campaign, OPPO also launched three brand films that help showcase the “The Bright Side of Night” capabilities of the Ultra Dark Mode of the Reno2 series. The films highlight the bond shared by people with their special ones during the festival time and how the Reno2 series smartphones are ideal to capture the special moments with your family.



Link to the brand videos:

1. OPPO Reno2 | Color of Diwali | -https://www.youtube.com/watch?v=Ht9VtHZYphw

2. OPPO Reno2 Series | Zoom In To The Diwali Feeling | Ultra Dark Mode - https://www.youtube.com/watch?v=XRtaIYg8z8I

3. OPPO Reno2 Series | Zoom In To Diwali Celebrations | 20x Zoom - https://www.youtube.com/watch?v=4_TSLi9YJnI



About OPPO

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers superior experience of digital life through internet-optimized products that offer best in class services. The brand started the era of Selfie beautification and has set itself apart by introducing the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. With more than 200 million consumers, OPPO’s business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide, providing excellent smartphone photography experience young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO and strengthened its commitment to India by setting up an R&D center in Hyderabad with a focus on enhancing the smartphone ecosystem in India.  

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