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The hunt for India’s funniest comedian has begun as Sterling Reserve Project collaborates with Comedy Central A person posing for the camera Description generated with very high confidence


National, Thursday August 06, 2019: Sterling Reserve in partnership with Comedy Central India launched a nationwide hunt in search for the next comedy sensation with Sterling Reserve Comedy Project (SRCP). Aspiring comedians from across the country can participate in this unique talent hunt to find the funniest and most-entertaining stand-up comedian in the country. Renowned stand-up performer Varun Thakur has been roped in as the host, mentor and ambassador for the hunt. Giving undiscovered comedians the opportunity of a lifetime, SRCP has already garnered hundreds of applications within just a few days, and the doors for participation are wide open.



To enrol in the hunt, candidates must log on to the Sterling Reserve Comedy Project site (https://www.comedycentral.in/srcp), fill up a simple application form, and submit an original audition video. From the torrent of entries only 12 contestants will be shortlisted, who will then face-off and compete over 5 gruelling rounds. Over the course of 8 weeks, the selected candidates will try to be their funniest best and vie for audience votes in a bid to reach the epic finale of this competition, that will be adjudged by a panel of expert judges.



Sterling Reserve Comedy Project (SRCP) is an extension of Sterling Reserve Projects – an umbrella platform that looks to discover, enable and incubate emerging talent in performing arts.



Commenting on Sterling Reserve Comedy Project, Bikram Basu, Chief Operating Officer of Allied Blenders & Distillers, said, “After the heartening success of Sterling Reserve Music Project, we are delighted to be venturing into the world of comedy and introducing a platform that allows another set of creative individuals to showcase their talents to the entire country. We are thrilled to be facilitating this journey with the Sterling Reserve Comedy Project and are hopeful that it impacts their career positively.”



“Having been the undisputed leader in English Entertainment in India, Comedy Central will now take the local comedy scene to the next level, with Sterling Reserve Comedy Project. SRCP will be the definitive platform to unearth fresh stand-up talent and to help take them international.” opined, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18.



Sterling Reserve Comedy Project is a unique opportunity for stand-up comedians to reach a much larger audience through a combination of on-air and online presentation. The produced content will air on Comedy Central India and will be available online on SRCP’s official website as well.





About Allied Blenders & Distillers Pvt. Ltd

Allied Blenders And Distillers Pvt. Ltd. is a Kishore R. Chhabria promoted company. Its flagship brand is the famous Officer's Choice, which has been crowned the world’s largest-selling whisky by sales volume for 5 years in a row. The portfolio includes Officer’s Choice Blue Whisky, Kyron Premium Brandy, Jolly Roger Rum and the recently launched Sterling Reserve Premium Whiskies. ABD is the 3rd largest spirits company in India with volumes of 37.3* million cases for the year 2018-19 and growing at a CAGR of 10.7% over the last 8 years making it one of the fastest growing spirits company in India. ABD possesses a strong sales and distribution network nationally and a pan-India manufacturing base that includes 41 manufacturing / bottling units. It has 14 sales offices in 27 states across the country.

*Volume includes Export





About Comedy Central India:

Comedy Central India launched in 2012, lines up powerful programming including hit TV series such as Friends, Anger Management, Episodes, Saturday Night Live, Whitney, The Office, Seinfeld, Frasier, That 70s Show, South Park and Suits. The country's first 24-hour channel dedicated to English language comedy, Comedy Central is available in over 27 million households across the country and across analogue, digital cable & DTH. Since late 2006, Comedy Central has expanded globally with localized channels in Poland, Germany, Netherlands, Italy, Hungary, Sweden, Ireland, United Kingdom, New Zealand, Israel Spain & Singapore.



ABOUT VIACOM18:

Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

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