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New Delhi, 6th August: MINISO India – the country’s most loved designer lifestyle brand will launch their most awaited Marvel Collection at their Connaught Place, Ambience Mall – Vasant Kunj and DLF Mall of India, Noida outlets on 10th August’19. The collection imbibes the true spirit of the Marvel universe by capturing each element in uniquely crafted everyday products ranging over 10 categories. 

The Marvel themed collection will consists of sippers, car fresheners, hand towel, scent diffusers, travel gear, mugs, bags, toothbrush holders, cutlery sets, textile, stationary and much more portraying characters such as Spider-man, Captain America, Iron Man, Hulk, Captain Marvel, Thor and Black Widow. The highly anticipated Marvel X MINISO collection has already been launched in countries like China, Indonesia, Singapore, Thailand, Philippines, Myanmar, Sri Lanka and made both MINISO and Marvel fans smitten by it.

Talking about the new launch, Miyake Junya – Chief Designer and Co-Founder of MINISO said, “As a design focused brand, we are thrilled to be collaborating with Marvel which is one the world’s biggest intellectual property. Owing to our brand’s philosophy of making the feeling of luxury and quality products available to the masses, it is our pleasure to exclusively curate this line of merchandise that resonates with people of all races, ages and genders globally.”

Further adding to the above, Tyron Li – India head of MINISO said, “India is a land of great opportunities and the growth prospects for a brand like ours are infinite. We hope that the Indian audience responds well to the collection as we have put our heart and soul into making each product and ensuring it resonates with the love for Marvel characters that each of us have. We will continue to better our products and work towards bringing the best quality products at value for money price points and we sincerely hope that we are able to appeal to the tastes of a larger audience with this launch.”

The Marvel X MINISO collection will initially be available at Connaught Place, Ambience Mall – Vasant Kunj, and DLF Mall of India - Noida outlets and will soon be available in other select retail stores across the country.

Please find enclosed below the link for the collection:


MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer.

Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to the nature”, MINISO focuses on life supplies with aesthetic beauty. With the core values of excellent product design, high cost performance and comfortable shopping experience, MINISO has gained popularity among consumers, which sets the personalized consumption trend in the household market.


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