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Jose Mourinho and Samuel Eto’o launch LiveScore and LaLiga’s global partnership as they reunite at LaLiga HQ

LiveScore ambassador, Jose Mourinho, spoke alongside LaLiga ambassador Samuel Eto’o and LaLiga President, Javier Tebas in Madrid as they discussed technology and innovation in football

Tebas spoke of his fondness for Mourinho stating, “He is an asset for football and we would be delighted to have him back in our league.”

On his next move, Mourinho commented, “The most important thing for me is that my next role is with an elite club that has an ambition which challenges and excites me.”

The panel also debated the introduction of VAR at the exclusive event

LiveScore’s partnership with LaLiga will support the league’s groundbreaking 360º replay technology

Madrid (Spain), 13th September 2019. - At an exclusive launch event in Madrid for LiveScore and LaLiga’s three-year global partnership, world-renowned football manager and LiveScore ambassador, Jose Mourinho, discussed the need for speed and innovation in football alongside former FC Barcelona striker and LaLiga ambassador, Samuel Eto’o and LaLiga President, Javier Tebas.

Mourinho commented, “It is important football continues to innovate and embrace technologies that can develop the game for clubs and leagues but, and I say this after my first summer as a fan, that the emotion remains in football.  LiveScore’s partnership with LaLiga most definitely puts the fan first.

“I have spent many hours watching football these past six months and I must confess I have become addicted to LiveScore.  It looks after me and ensures I am across the action in the world’s biggest leagues.”

With Mourinho eager to return to the dugout soon, the Portuguese manager also spoke about his time in LaLiga before touching on his own plans as he prepares for his return to football, “The most important thing for me is that my next role is with an elite club that has an ambition which challenges and excites me.  I miss coaching a lot, but I won’t return to working just for the sake of coaching again.

“I love LaLiga and the pride I have to have won this fantastic league is massive,” he continued  “I may have left six years ago but trust me, spiritually, and in the manner I speak of LaLiga, I am an ambassador even without the official title of ambassador.”

LaLiga President Javier Tebas spoke of his fondness for Mourinho stating, “He is an asset for football and we would be delighted to have him back in our league.”

The role of technology, from replays to VAR

As part of its partnership with LaLiga, LiveScore will support the delivery of the league’s pioneering Replay360º feature. This provides LaLiga’s TV audiences with unique immersive coverage through the positioning and syncing of 38 individual 4K cameras. LaLiga was the first football league in the world to use this technology, which is currently available in eight Spanish stadiums.

LaLiga President Javier Tebas explained how the partnership is further evidence of the league’s drive to introduce the right technologies to improve fans’ matchday experience both inside the stadium and at home, stating: “At LaLiga, the fan experience is absolutely crucial to everything that we do to support our member clubs. Partnerships such as this one with LiveScore put the fan first and give us a great platform to engage our global audience of over 2.7 billion.”

The discussion comes at an exciting moment for technology in football as the Premier League becomes the latest competition to introduce Video Assistant Refereeing (VAR), after its introduction to LaLiga in the 2018/19 season.  Mourinho believes that this is a positive move for the sport, echoing Eto’o’s belief that it will lead to a ‘cleaner football’:

“Of course, as a manager sometimes you receive a favorable decision and sometimes a disastrous one.  I like the essence of VAR to reduce human error and we will all learn it and adapt to it, but I hope we will still maintain the raw excitement.” Mourinho said. “Before, when a goal went in, I used to look at the referee, now I look at the screen!”

It appears Mourinho is prolific in keeping up with the scores with Eto’o even claiming that the ‘Special One’ updates their Inter Milan WhatsApp group regularly. “This man (Mourinho) created a family at Inter Milan.  We have a WhatsApp group which we all talk on every day, celebrating birthdays and reliving memories and Jose is always updating us on the scores around Europe, he is obsessed!”

With its core pillars of speed, simplicity and reliability, LiveScore has been at the forefront of the drive to use technology to enhance the experience of fans across multiple sports, and football in particular.

The partnership between LiveScore and LaLiga focuses on innovation as a means of improving the fan experience and Sam Sadi, LiveScore’s CEO, believes the partnership is a natural fit. “Innovating for the benefit of our 50 million users is at the heart of everything we do and helps them ‘Stay Ahead of the Game’. He states, “In a similar way, LaLiga is committed to developing new ways to bringing unique insights to their fans, it really is an exciting partnership.”

About LaLiga

Founded in 1984, LaLiga (Liga de Fútbol Profesional) is a sports association comprising the 42 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga Smart Bank leagues and the television production, which in the 2017/2018 season reached more than 2.7 billion people globally. The association also has an active foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine.

About LiveScore

LIVESCORETM is a leading sports media company with headquarters in Gibraltar, London and Prague. It has an audience of more than 50 million monthly active users in territories across Europe, Asia, Africa, North and South America and Oceania. With a dedicated website and native applications on iOS and Android, LiveScore gives users real-time updates, fixtures, results, scores, stats and news across five major sports: football, tennis, cricket, ice hockey and basketball.


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