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Looking at History through a Contemporary Lens Snap brings Landmarkers to India with the iconic Gateway of India and Taj Mahal Announces update to Lens Studio 2.1


Mumbai, India – August 27th, 2019: Snap Inc. today introduced two new Landmarker Lens experiences in India enabling Snapchat users to use augmented reality to bring to life two iconic monuments - Gateway of India in Mumbai and Taj Mahal in Agra. To enable the feature, users have to simply point the Snapchat camera to the monument on location. Through the Landmarker Lens, users can play with a beautiful floral embellishment on the monuments. 



In addition, these locations will be available as Landmarker Templates alongside a further twelve locations spread  around the across the globe as part of an update to Lens Studio - Snap’s free desktop app that allows anyone to build AR for Snapchat. The new features also include six new templates and additional tools that support an even wider range of creators – from new 2D illustrators to sophisticated developers. It has never been easier to create your own AR and share it with the world.



To date, over 500,000 lenses have been created by the Snapchat community using Lens Studio, and they have been played with over 15 billion times. The number of Snapchatters submitting new Lenses through Lens Studio every month grew by more than 20% this quarter from the prior quarter.



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New Features of Lens Studio include: 



All new templates

Six new templates launch today, adding to the existing library of nearly 40 Lens Templates:

·         Face In Video: Track your face onto a video.

·         Portrait Particles: Jazz things up with customized particles that segment behind the user’s head – decorate with headers, footers and post-effects. Perfect for your next party!

·         Countdown: Ready, set, customize! Create Lenses that count down to specific dates and add celebratory 3D hats and glasses.

·         Skeletal: Track 2D images to heads, necks, shoulders, elbows, and hands to create sweet joint collaborations.

·         Hair colour: Modify your hair colour with fresh styles and tones from root to tip.

·         Make-up: Put your face on the easy way with AR lip gloss, blush, eyeshadow and more.



New Landmarkers

Fourteen new Landmarkers begin rolling out today, and Snapchatters visiting these physical locations will also be able to experience them:

·         Arc de Triomphe - Paris, France

·         Astronomical Clock - Prague, Czech Republic

·         Brandenburg Gate - Berlin, Germany

·         El Castillo - Chichen Itza, Mexico

·         Galata Tower - Istanbul, Turkey

·         Gateway of India - Mumbai, India

·         Leaning Tower of Pisa - Pisa, Italy

·         Natural History Museum - London, UK

·         Neues Rathaus - Munich, Germany

·         Qasr Al-Farid - Mada'in Saleh, Saudi Arabia

·         Great Sphinx of Giza - Giza, Egypt

·         Statue of Liberty - United States

·         Taj Mahal - Agra, India

·         Tower Bridge - London, UK



Additional Creator Support 

For Lens creators who download Lens Studio for the first time, a new interactive tour breaks down Lens creation step-by-step so even first-time users can use it. And for creators already familiar with Lens Studio, we’ve added helpful start screen content that highlights new templates and features, and showcases our favourite Lenses from the community. Finally, Lens Studio Templates are now on GitHub, and creators can add their own, too. Search for and use the "lens-studio" tag so others can discover your work and get inspired. 



About Snap Inc.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

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