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iFFALCON launches K31 series, 4K AI Android Pie (9) TV, Flash sale on 6th august 12 PM on Flipkart

·         With the latest launch, iFFALCON is bringing power-packed features at easily affordable prices

·         K310 marks one of the select few offerings in India utilising Android Pie (9) and AI for enhancing the digital entertainment experience of users

New Delhi, August 5, 2019: Building on its superlative reception within the Indian market, iFFALCON is all ready to delight the country’s gadget lovers yet again! Driven with a vision to provide consumers with the ultimate experience of products and services of family digital entertainment to make their lives better and more simplified, iFFALCON announced the launch of K31 Smart TV. Providing the most superlative features for the digitally savvy users, K31 leverages the latest version of Android – Pie (9) and is powered artificial intelligence to offer the most convenient TV viewing experience to the users.

The4K AI Android UHD K31 brings unprecedented features in the given price range. By utilising the latest version of Android- Pie (9.0), it ensures that users get the most cutting-edge and up-to-date entertainment, with the latest games, VOD services, and other Android apps. In addition to enabling advance AI features, K31 allows users to seamlessly control all of the other smart home devices like lights, curtains, robot sweepers etc.

The use of artificial intelligence is not restricted to enabling a seamless Smart TV & Home experience. With the help of AI, K31 dynamically enhances the picture and sound quality of the TV programming, to give the most authentic and immersive experience of one’s favourite content, ranging from thriller movies to action-packed live-action sporting events.

Going by its philosophy as a brand bringing the latest technology for the consumer, Iffalcon is the first-of-its-kind of brand that brings HDR 10 under 30,000/- price bracket range. The 43 inch variant of this AI powered K31 series, will be available at 27,999, 50 inch at 32999 and 55 inch at 37999. However as a part of the Launch offers, the introductory flash sale prices for these will be 25999, 30999, and 35999 respectively. The first flash sale is going to happen as on 6th august 12PM on Flipkart.  The launch offer also contains exchange offer upto 15000/- off on exchange of OLD TV. Also exclusive city bank offers on debit and credit card along with exciting introductory offer and flipkart plus surprise offers.

Iffalcon store page link:

K31 product page link:

Commenting on the latest launch, Mr Mike Chen, TCL India Managing Director added, “We are glad to unveil the latest product by the house of iFFALCON, the K310 Smart TV, exclusively on FlipKart. The latest launch is aligned with our brand’s motto that says Simple Joy, Simple Love. With the latest offering, we are bringing the world of entertainment and superior functionalities to our users, in the most simplified and easy form. They can not only control their Smart TV but also other Smart Home devices and that’s the beauty of simplification. Furthermore, we have used AI in the very design of the TV, using the algorithms to dynamically upgrade picture quality, sound, signal strength etc. to give the most immersive and realistic experience to our users. We are affirmative, that India’s growing brigade of tech and digitally savvy users would like this offering and look forward to a positive response.”

Speaking on the launch, Ajay Yadav, Senior Vice President, Mobiles and Large Appliances at Flipkart said, “Flipkart’s constant endeavour has been to understand the evolving needs of our consumers and offer the best of technology to cater to these needs. In line with this vision, we are happy to launch the latest Smart TV from iFFALCON by TCL, one of the bestselling television brands in the world. The product offers the best in class technology features along with greater efficiency in terms of picture quality and sound. This launch is an added testimony to our position as India's most preferred destination for televisions.”

All iFFALCON products are designed to deliver the most innovative, best-in-class features for an unmatched home entertainment experience. While users have access to the entire library of content and apps on Google Play, iFFALCON has partnerships with key players in the internet and OTT industry like Tencent, Alibaba and Google and business cooperation with many premium global content providers like Netflix, YouTube, Gameloft and Spotify. Users can also push their favourite content from Android or iOS devices to TV through Chromecast. With the SPDIF Audio Connector, users can connect to all sources of audio and video at home, including cable or satellite box, Blu-Ray player, DVD player, video game console, computer, etc. to the audio receiver, delivering the best audio experience. K31 by iFFALCON also supports HDMI 2.0, USB2.0, WIFI 2.4G and Bluetooth connections.


iFFALCON is a smart TV brand customized for the Indian market by FFALCON Technology Holdings Limited (co-invested by global top-two TV corporation TCL Electronics and leading global internet content provider Tencent Digital), providing consumers with ultimate audio-visual experience, smart and quality entertainment. By launching a full range of Google-certified Android TVs in the Indian market, iFFALCON envisions enabling an ‘Incredible Smart Life’ for every customer.

About Flipkart

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Jabong, and PhonePe.

Launched in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India’s e-commerce revolution. With a registered customer base of over 160 million, offering over 80 million products across 80+ categories, Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra and Jabong, which hold prominent positions in the online fashion market, and PhonePe, India’s fastest growing digital payments platform, the Flipkart Group is steering the transformation of commerce in India through technology.


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